MSA IP – Milojevic, Sekulic and Associates is a boutique law firm which specializes in prosecution and litigation of trademarks, patents, designs, as well as in enforcement of Intellectual Property rights in the region of Southeast Europe. From its head office in Belgrade, Serbia, MSA IP directs and coordinates the work of its local offices in nine countries in the region, as well as the work of its associated firms in other neighboring countries.
The firm was established in March 2012 by a group of professionals, led by Milan Milojevic and Vuk Sekulic, who have previously worked together in a well-established regional IP firm. The idea behind the establishment of MSA IP was to provide the best service for clients, on one hand by providing a more motivating working environment for smart, talented lawyers and paralegals, and, on the other hand, by being much more proactive and by working alongside clients to better understand their needs and offer the best possible solutions in a complex and constantly changing environment.
MSA IP has grown significantly and today represents one of major players on the regional IP scene. The firm’s many clients include leading international companies from various sectors, including luxury goods, automotive, food and beverage, pharmaceuticals, to name just a few. MSA IP has received phenomenal market feedback: „Formidable insight into the idiosyncrasies of the local trademark system results in premium, bespoke solutions to clients’ problems“ (WTR 1000, 2016). Clients say that MSA IP’s Milan Milojevic is „a highly active and well-respected market figure“ and that „peers praise his IP litigation skills“ (Chambers Europe 2014). Vuk Sekulic is praised by clients as „fast, responsive and possessed of outstanding knowledge“ (WTR 1000 2016).
MSA IP takes pride in its team of local attorneys and trademark agents across the region, who possess an in-depth knowledge of local Intellectual Property laws and procedures, and are backed by an experienced team of administrative staff, which enables a quick and expert response to its clients’ needs.