I wish to register my company trademark, which is a custom styled text of the business name. What would be better to register first- the plain text of the name, or the stylized text?
From the LawyerCentral forum archive. Originally posted 23 April 2010 on a legal forum that has closed. Names and contact details were removed. See the original (Internet Archive).
The plain text, known as standard character, will give you broader protection of the mark. If you file for the mark in standard character format the mark is then protected in any font, style, color, etc.
Hope this helps,
TheTrademarkCompany.com
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