Expert Communications - Business, marketing and intellectual property expert witness

Based inDallas, Texas

Main fieldBusiness, marketing and intellectual property

Areas of expertise19 listed

About Expert Communications

Expert Communications provides expert witness training tools and creates marketing plans, materials and websites for expert witnesses. EC provides customized marketing plans, consulting and coaching to individual experts and firms.

Services

Expert Communications provides personalized assistance with legal business development.

Consulting / Coaching Services We provide one-on-one coaching on communication skills, how to present yourself in a professional manner in order to build confidence and poise, not only for presentations, but also to take better advantage of networking opportunities.

Strategy Development Review and analyze your current marketing, CV (for editing and bulletproofing), engagement documents and other materials including your website. Evaluate your positioning with your competition and review your rates. Critique your existing advertising.

Give you recommendations, a personalized strategy, including ideas for the expression of your unique message, sometimes called branding or identity. Advise whether/where to advertise, what works and what doesn’t. Suggest networking and publicity actions. Practical suggestions, specific steps you can take immediately to increase your visibility.

Tactical services Design and produce printed materials such as business cards, stationery, brochure (for a group), and professional announcements.

Create your website, turnkey organize, write/edit (wordsmithing is our specialty), and design and coding. Update, fine-tune, and search engine optimize existing sites.

Marketing Management This enables you to focus on what you do best. Clients contact us whenever they need marketing advice, whether a lot or a little. In many instances we also handle administrative details such as annual advertising and directory listing renewals. Clients benefit from not only our prompt availability, but also not having to hire an employee, with the attendant tax burden and benefit expenses. If your firm has a business development director for your (non-legal) professional services, we can serve as a legal marketing-specific resource for her.

We can also help you: Enlarge market share. Enhance reputation. Increase business in order to support subordinate consultants. Publicize a group/firm identity so the formerly solo-primary consultant can build an entity to sell. Make websites work. Reduce stress by locating and eliminating potential cross-examination vulnerability points in CV and other materials, website, and advertising. Improve bottom line by creating/improving engagement policies such as those regarding retainer requirements and contracts, and collection procedures. Increase gross revenue by analyzing competitors’ rates and recommending appropriate fee increases. Reduce long-term advertising budget by eliminating advertising that is not cost-effective. Get interviews on major media outlets by publicizing written articles. Create more time to work on billable functions by handling administrative tasks such as choosing, composing and placing advertising and handling renewals. Get an entire forensic engineering firm staff on-board by providing a one-day workshop on marketing and how each of them fit in the picture.

Areas of Expertise

Advertising
Branding
Business
Business Organization
Business Strategy
Communications
Communications Coaching

Internet Advertising
Internet Marketing
Legal Marketing
Legal Publications
Management
Marketing
Marketing Research

Marketing Workshop
Media
Public Relations
Training
Websites

Profile

The leading authority on expert witness marketing and founder of Expert Communications, Rosalie Hamilton provides customized marketing plans and consulting and coaching to individual experts and firms.

More than twenty years of marketing, management, sales, training and publishing, her last period of employment as Director of Expert Witness Marketing for Texas Lawyer (newspaper) and Coordinator of the National Law Journal (now American Lawyer Media) Expert Witness Directories, provided the background for her book, The Expert Witness Marketing Book, the seminal publication in the field.

Rosalie is a prolific writer, contributing to expert witness directories, newsletters and newspapers, and professional journals. She is a frequent speaker at conferences for such organizations as the American Society of Appraisers, NACVA, the Forensic Accounting Conference at Florida Atlantic University, SEAK, American Board of Vocational Experts, Appraisal Institute, Acoustical Society of America, Equipment Appraisers Association, NADE, and Forensic Expert Witness Association.

She’s direct, she’s funny, she’s Texas (though living in Florida), she’s really blonde (but not dumb). Her hobby is personal writing: essays, eulogies, and Muse-ings calling herself a less curmudgeonly Andy Rooney, she sends her periodic observations and commentary to friends.