Consumer Brand Identity/ Packaging Infringement Expert - Business, marketing and intellectual property expert witness

Based inNew York, New York

Main fieldBusiness, marketing and intellectual property

Areas of expertise35 listed

About Consumer Brand Identity/ Packaging Infringement Expert

As an expert witness on trademark, copyright, brand/corporate identity, packaging, product design, advertising, and all other branding issues, Rob Wallace can be of unique value. Unlike an academic expert, Rob has 30+ years of branding industry expertise.

For the past +30 years, Rob ran one of the nation's most recognized brand identity strategy and design consultancies, Wallace Church, Inc. Rob's worked with Coca-Cola, Procter & Gamble, Nestle, Unilever, Pfizer, Dell, 3M, Revlon, Bacardi, Target, PNC, The Home Depot and over 3 dozen global brand leaders across virtually every consumer product/service category. Please learn more on my site.

Services

Rob Wallace offers services in the following areas: trademark infringement, trade dress infringement, copyright infringement, intellectual property infringement, packaging, package design, brand communications, brand identity, corporate identity, likelihood of consumer confusion, brand dilution, damages, licensing, consumer purchase decisions, consumer surveys, consumer research, surveys, licensing, franchising, counterfeit, brand communications, website design, product design, brand affinity, consumer buying behavior, evident intent, false advertising, unfair competition, corrective advertising.

Litigation Support Services

Mr. Wallace offers competitive hourly rates and free initial consultation and proposal.

Areas of Expertise

Advertising
Alcohol
Apparel & Textile
Appliances
Art
Bicycles
Brand Communications
Brand Dilution
Brand Identity
Branding
Communications
Copyright

Corporate
Corporate Identity
Damages
Economic Damages
Economic Losses
Food
Franchising
Imaging
Intellectual Property
Internet Marketing
Licensing
Likelihood of Consumer Confusion

Lost Profits
Marketing
Packaging
Patent
Public Relations
Research
Surveys
Trademark
Unfair Competition
Valuation
Websites

Profile

Rob Wallace has served as an expert witness and legal consultant on brand and corporate identity related issues across the entire US and Puerto Rico. Rob has written articulate reports, conducted primary research and discovered secondary research. He has written reports rebutting opposing expert witnesses opinions. He has commissioned surveys and analyzed results. He has been deposed in almost all cases in which he has served.

Please see www.RobWallaceExpert.com for a short video, a full CV, list of cases served and references.

Rob's legal expertise is verified by the unique credibility of his 30 years as the Managing Partner of Wallace Church Inc., one of the nation's most accomplished brand identity strategy and design firms. Rob has worked with over 4 dozen national and global consumer brand leaders from literally every consumer product category on brand and corporate identity strategy, brand communications and package design.

Rob has commissioned and been actively involved with more than 1,000 consumer research projects confirming the impact that brand identity and communications has on consumer buyer decisions. And as such, Rob is uniquely qualified to determine how brand equity is established and its financial value.

Again, please see www.RobWallaceExpert.com for more information.